# Hooten Design + Technology

> An innovative agency focused on design-driven technology solutions.

Hooten Design + Technology is a Lafayette-based digital design and technology agency serving businesses throughout Denver and Boulder. We partner with non-profits, lifestyle brands, and technology companies to create impactful brand experiences, websites, and digital products.

## Pages

- [Home](/): Digital design and technology agency overview.
- [About](/about): Our philosophy, approach, and team.
- [Solutions](/solutions): Services including UI/UX, web, mobile, AI, branding, and marketing.
- [Portfolio](/portfolio): Selected case studies and client work.
- [Blog](/blog): Field notes on design, technology, and brand experience.

## Services

- [Denver Web Design](/denver-web-design): Web design services for Denver businesses.
- [Boulder Web Design](/boulder-web-design): Web design services for Boulder businesses.
- [Custom Website Design Denver](/custom-website-design-denver): Bespoke website design in Denver.
- [Custom Website Design Boulder](/custom-website-design-boulder): Bespoke website design in Boulder.
- [Website Redesign Services Denver](/website-redesign-services-denver): Redesign existing Denver websites.
- [SaaS Website Design Denver](/saas-website-design-denver): SaaS-focused website design.
- [Branding & Website Design Denver](/branding-and-website-design-denver): Combined branding and web design.
- [Brand Strategy Agency Denver](/brand-strategy-agency-denver): Brand strategy and positioning.
- [UX/UI Design Agency Denver](/ux-ui-design-agency-denver): User experience and interface design.
- [Website Development Denver](/website-development-denver): Custom website development in Denver.
- [Website Development Boulder](/website-development-boulder): Custom website development in Boulder.
- [WordPress Developer Denver](/wordpress-developer-denver): WordPress development in Denver.
- [E-commerce Web Design Denver](/ecommerce-web-design-denver): Shopify and custom e-commerce builds.
- [Non-Profit Web Design Denver](/non-profit-web-design-denver): Web design for Denver non-profits.
- [Non-Profit Web Design Boulder](/non-profit-web-design-boulder): Web design for Boulder non-profits.
- [Graphic Design Denver](/graphic-design-denver): Print and digital graphic design.
- [Graphic Design Boulder](/graphic-design-boulder): Print and digital graphic design.
- [Web Design Cost Denver](/web-design-cost-denver): Pricing tiers for Denver web design.
- [Web Design Services](/web-design-services): National hub for strategy, design, and development services.
- [Graphic Design Services](/graphic-design-services): National graphic design services hub.
- [Logo Design Denver](/logo-design-denver): Logo and identity design in Denver.
- [Logo Design Boulder](/logo-design-boulder): Logo and identity design in Boulder.
- [SEO Services Denver](/seo-services-denver): Search visibility and technical SEO for Denver businesses.
- [SEO Services Boulder](/seo-services-boulder): Search visibility and technical SEO for Boulder businesses.
- [Local SEO Services](/local-seo-services): Google Business Profile, map pack, and location page programs.


## Case Studies

- [BlueStar Website & Marketing](/project/bluestar-website-marketing): Luxury appliance e-commerce, product customizer, and email marketing program.
- [SETI Institute Website](/project/seti-website): Science communication site for the SETI Institute, built for clarity and storytelling.
- [Carrom Brand Redesign](/project/carrom-brand-redesign): 135-year-old wooden games brand relaunched on Shopify with new identity.
- [IFS Industries Website](/project/ifs-industries-website): Industrial bonding solutions site focused on differentiation and lead generation.
- [Mary Tyler Moore Vision Initiative](/project/mary-tyler-moore-website-design): WordPress site for a non-profit advancing diabetic eye disease research.
- [TrailLink iOS App](/project/traillink-ios-app): Rails-to-Trails Conservancy iOS app for finding and reviewing trails.
- [Robert Schlatter Portfolio](/project/robert-schlatter-portfolio): Personal brand and portfolio site for a creative director.
- [Michael J. Fox Team Fox](/project/michael-j-fox-team-fox): Grassroots fundraising site for the Michael J. Fox Foundation.
- [Fjällräven Lookbook](/project/fjallraven-lookbook): Outdoor lifestyle digital lookbook and art direction.
- [adidas Digital Campaigns](/project/adidas-digital-campaigns): Modular e-commerce content supporting monthly colorway releases.
- [SETI Institute Annual Report](/project/seti-institute-annual-report): Editorial annual report design and production.
- [De'Longhi Target Store Displays](/project/delonghi-target-store-displays): In-store print marketing and display design for Target.

## Blog

- [Nonprofit Websites That Build Trust & Drive Donations](/blog/nonprofit-website-design): What makes a nonprofit site convert donors, plus the fundraising platforms worth using.
- [Symmetry & Order](/blog/symmetry-and-order): Why the brain prefers the simplest possible interpretation of a layout.
- [Small Agency vs. Large Agency](/blog/small-agency-vs-large-agency): When marketing directors should pair, swap, or skip a large agency.
- [The Law of Common Fate](/blog/the-law-of-common-fate): Why shared motion is the strongest grouping signal in interface design.
- [Figure & Ground](/blog/figure-and-ground): Designing the brain's first perceptual decision: subject vs. stage.
- [The Law of Closure](/blog/the-law-of-closure): How designers use suggested shapes in logos, modals, and progress rings.
- [AI Website Builders vs. Traditional CMS](/blog/ai-website-builders-vs-cms): Where AI builders win, where they break, and the headless + AI stack teams are moving to.
- [The Law of Continuity](/blog/the-law-of-continuity): How the eye follows paths through alignment, steppers, and peeking content.
- [The Law of Similarity](/blog/the-law-of-similarity): How shared visual qualities communicate category without labels.
- [The Law of Proximity](/blog/the-law-of-proximity): How closeness alone creates structure in an interface.

## Optional

- Selected Clients: SETI Institute, BlueStar, adidas, Fjällräven, De'Longhi, Michael J. Fox Foundation, Carrom, IFS Industries
- Technologies: React, Vue, Node.js, Swift, Flutter, Java, WordPress, Shopify, Contentful, AWS, OpenAI, Gemini
- Location: Lafayette, Colorado, USA (serving Denver & Boulder)
- Contact: https://www.hootendesign.com