The Carrom Company chose Hooten Design to relaunch a 135 year old brand. Founded and still based in Michigan, Carrom makes expertly crafted wooden board games for the whole family. To reintroduce the brand to a new audience we developed a new corporate identity and brand strategy. Focused on direct sales, we designed and built a Shopify store to sell product and build a brand platform for the company. Content creation included video and photography generation to support the new brand and product line.