User Experience Design (UX) | Wireframing | Strategy
Reebok was seeking to build a deeper brand connection with their athlete ambassadors on the Reebok website. With Reebok’s brand of “Be More Human” we believed a story based approach was more authentic for Reebok. Brands like New Balance, Hoka, and Brooks offer a level of access and personal connection with their athletes that is in stark contrast to larger brands. This level of access is very engaging for fans of the brand and builds brand loyalty. We conducted an extensive competitive research phase followed by conceptual wireframing defining the strategy for athlete stories and profiles.