Hooten Design + Technology
    Shopify Migration Agency

    Replatform to Shopify,
    Without the Pain

    Senior-led Shopify and Shopify Plus migrations from Magento, BigCommerce, WooCommerce, and custom stacks—SEO equity preserved, operations protected, brand elevated.

    View Our Work
    Mobile website and app designs by Hooten Design for TrailLink and the SETI Institute

    Migrations,
    Done Right

    Replatforming an ecommerce business is one of the highest-stakes projects a brand will run. Done well, a migration unlocks years of growth—faster site, cleaner ops, better merchandising, lower platform costs. Done badly, it tanks organic traffic, breaks integrations, and burns out the team.

    We've spent more than a decade designing and building on Shopify and Shopify Plus for premium brands like Fjällräven, Carrom, and BlueStar. Migration engagements with us are run by senior strategy, design, and engineering—not handed off to junior implementers. We protect what's working (SEO equity, integrations, ops, customer data), modernize what isn't (UX, design, performance, merchandising), and ship with stabilization support after launch.

    We migrate from Magento 1 and 2, BigCommerce, WooCommerce, Salesforce Commerce Cloud, custom platforms, and Shopify-to-Shopify Plus. Most engagements include data migration, URL and redirect strategy, SEO preservation, theme or Hydrogen build, integration rewires, and a phased launch plan.

    Senior, accountable, and obsessive about not breaking the business you've already built.

    30+
    Years of Experience
    10+
    Year Client Relationships
    Global
    Brands Trusted
    Featured Work

    Shopify &
    Migration Work

    BlueStar Digital Marketing
    Premium DTC

    BlueStar Digital Marketing

    Custom storefront and product customizer driving real-time configuration, quoting, and lead capture.

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    Fjallraven Lookbook
    Lifestyle / Apparel

    Fjallraven Lookbook

    Editorial digital lookbook experience that translated brand storytelling into commerce.

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    Carrom Brand Redesign
    Heritage Brand

    Carrom Brand Redesign

    Brand refresh and ecommerce rebuild that modernized a 100-year-old American heritage brand.

    View Case Study
    Migration Services

    A Senior-Led
    Migration Practice

    Migration Strategy & Audit

    Platform audit, integration inventory, SEO baseline, content audit, and a phased migration plan before any code is written.

    SEO Equity Preservation

    URL mapping, 301 strategy, structured data, metadata migration, and post-launch monitoring to protect the rankings you already have.

    Data & Catalog Migration

    Products, variants, customers, orders, reviews, and historical data migrated cleanly—with QA checkpoints, not surprises.

    Theme or Hydrogen Build

    Custom Shopify Plus theme or headless Hydrogen + Oxygen storefront tuned to your brand and merchandising model.

    Integration Rewires

    ERP, OMS, PIM, 3PL, email, reviews, search, and subscriptions reconnected through Shopify's native and partner ecosystem.

    Launch & Stabilization

    Phased launch plans, soft-launch windows, performance monitoring, and a stabilization period so the team isn't on fire post-go-live.

    Our Process

    How We Work

    01

    Discovery

    We learn your business, audience, and goals through stakeholder interviews and competitive analysis.

    02

    Strategy

    Define positioning, sitemap, content strategy, and conversion goals before any design begins.

    03

    Design

    High-fidelity mockups and interactive prototypes that bring your brand to life on screen.

    04

    Develop

    Clean, performant code built on modern frameworks with CMS integration and SEO best practices.

    05

    Launch

    Thorough QA, performance optimization, analytics setup, and ongoing support post-launch.

    Why Choose Us

    What Sets Us Apart

    Strategy-First Approach

    Every engagement starts with research and strategy—no templates, no shortcuts.

    Design-Driven Development

    Senior design and engineering under one roof, building experiences that elevate brands.

    Proven with Recognizable Brands

    Trusted by SETI Institute, BlueStar, adidas, Fjällräven, the Michael J. Fox Foundation, and more.

    Full-Service: Brand to Code

    Strategy, brand, design, and engineering—one team, one accountable partner.

    Remote-First, Time-Zone Friendly

    We work with teams across the US and internationally—async-fluent and on-call when it matters.

    Investment

    Shopify Migration
    Investment

    Migration pricing depends on source platform, catalog complexity, integration depth, and whether you're doing a re-skin or a full brand refresh.

    Focused Migration

    $50K–$80K

    Like-for-like migration to Shopify or Shopify Plus with a refreshed theme and core integrations.

    • Migration strategy & audit
    • Data + URL migration
    • SEO equity preservation
    • Refreshed Shopify theme
    • Core integration rewires

    Replatform + Refresh

    $80K–$150K

    Our most common engagement: full migration plus elevated brand, UX, and storefront design.

    • Everything in Focused
    • Custom theme design + build
    • Brand & UX evolution
    • Advanced integrations
    • Launch + stabilization

    Headless Migration

    $150K+

    Migration to headless Hydrogen + Oxygen for brands that need maximum performance and content flexibility.

    • Headless architecture
    • Custom component library
    • CMS + commerce integration
    • ERP / OMS integrations
    • Long-term partnership
    FAQ

    Common Questions

    Replatforming?
    Let's Do It Right.

    Tell us where you're coming from and where you're going. We'll scope the migration honestly and protect the business along the way.