Work
We partner with design focused organizations across a wide variety of industries to produce meaningful solutions.
BlueStar Digital Marketing
BlueStar is a premier brand in commercial quality appliances for the home. Hooten supports all aspects of BlueStar's website marketing as well as traditional marketing, trade shows, and point-of-purchase displays. In addition we built a custom web application allowing users to customize their appliances and receive an instant quote. This application is a major differentiator for BlueStar and a key sales driver.
SETI Website
The SETI Institute is a non-profit research organization, located in the Silicon Valley close to the NASA Ames Research Center. Their mission is to lead humanity's quest to understand the origins and prevalence of life and intelligence in the universe and share that knowledge with the world. We collaborated with SETI to redesign their website to make information easier to locate and their mission more clear to visitors. SETI Institute is so much more than the search for extraterrestrial life. With this in mind we elevated the important science being done across a wide variety of disciplines. The menu design was a major focus, making key information a single click away
Carrom Brand Redesign
The Carrom Company chose Hooten Design to relaunch a 135 year old brand. Founded and still based in Michigan, Carrom makes expertly crafted wooden board games for the whole family. To reintroduce the brand to a new audience we developed a new corporate identity and brand strategy. Focused on direct sales, we designed and built a Shopify store to sell product and build a brand platform for the company. Content creation included video and photography generation to support the new brand and product line.
IFS Industries Website
IFS Industries is an international corporation providing custom bonding solutions across a wide portfolio of applications. IFS came to us with a need to better differentiate their brand and increase lead generation. Starting with a new tagline, "Better solutions. Better lives." we developed a brand video that brings to life the new focus on solutions and how IFS impacts people's lives. We completely redesigned their website with a focus on solutions and lead generation. In addition, we designed a new trade show booth for the series of industry events they attend each year.
Mary Tyler Moore Website
The Mary Tyler Moore Vision Initiative (MTM Vision) advances research to preserve and restore vision in people with diabetes. We worked with MTMV to build a website that would become a resource for patients and families suffering with vision loss and blindness from diabetes. The site also creates a streamlined experience for donations and is built for easy updating by MTMV staff.
TrailLink iOS App and Website
The Rails-to-Trails Conservancy is a non-profit that works to support the conversion of unused rail lines to public use trails around the country. The new TrailLink iPhone App design makes it easy for users to find trails in their area, download maps for offline use, and review trails for community engagement. Connectivity and e-commerce were a couple of the challenges in the design and build of the iOS app. Hooten continues to update and enhance the TrailLink digital presence.
Robert Schlatter Website
Robert Schlatter is a native of Zürich, Switzerland, a graduate of the Rochester Institute of Technology and the Cooper Union School of Art in New York City. Robert has won multiple awards for his professional photography for clients including Apple, The Gap, Nike, and Google. We built his new website to match his strong style and attention to detail while showcasing his work at the highest quality possible.
Michael J. Fox Team Fox
The Michael J. Fox Foundation supports community fundraisers through their Team Fox program. With a confusing and limited presence on the MJFF website potential fundraisers were being met with frustration. The redesign more effectively featured the benefits of impact of the program and allowed for easy searching of existing fundraisers and a clear process for creating your own fundraiser.
Fjallraven Lookbook
Fast growing Fjallraven USA was looking for a compelling interactive experience for their Fall/Winter Lookbook. Utilizing strong photography assets we split the catalog into collections and created an interactive side scrolling experience to feature the products as well as video supporting the brand and feel of the line.
Adidas Digital Campaigns
Digital campaign websites for adidas to support the launches of the AlphaBounce and Damian Lillard 2 shoes. Each project included display advertising, email, and custom web design to highlight the brand, showcase technical features, and support new colorways released monthly—helping drive rapid sellouts at launch.
SETI Institute Annual Report
The Hooten Agency worked with SETI Institute to design their annual report and a 40th anniversary publication celebrating their amazing history of discovery. The project involved coordination with various stakeholders and the creation of a design system for all SETI publications.
DeLonghi Target Store Displays
De'Longhi worked with Hooten Design to develop a new design strategy for store displays across their coffee and countertop oven products. The new designs increased readability and clearly emphasized differentiators on crowded store display shelves in Target stores in the US and Canada.