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Print Marketing
DeLonghi Target Store Displays
De'Longhi worked with Hooten Design to develop a new design strategy for store displays across their coffee and countertop oven products. The new designs increased readability and clearly emphasized differentiators on crowded store display shelves in Target stores in the US and Canada.
Graphic DesignPrint MarketingRetailStore Display
Challenges
- Improving visibility and readability in crowded retail environments
- Clearly communicating product differentiators at point of sale
- Creating consistent design strategy across coffee and oven product lines
- Adapting designs for Target store specifications and requirements
Solutions
- Developed bold, high-contrast design strategy for maximum shelf impact
- Created clear hierarchy emphasizing key product benefits and differentiators
- Designed consistent visual language across all De'Longhi product categories
- Optimized displays for Target store environments and customer shopping patterns
Results
- Significantly improved product visibility and customer engagement
- Increased clarity of product differentiators and benefits communication
- Enhanced brand presence across Target stores in US and Canada
- Improved sales performance through more effective point-of-sale materials
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