Brands Built
Better by Design
Brand strategy, corporate identity, and design systems for Boulder companies that are looking for a brand that will endure.
Trusted by Boulder & Front Range Teams
Branding for Boulder
Companies Ready to Grow Up
Hooten Design + Technology is a senior-led branding agency serving Boulder County from Lafayette, Colorado. We handle brand strategy, naming support, corporate identity, design systems, guidelines, and the websites and collateral that build the brand.
Most Boulder companies reach a point where the brand they started with stops fitting. The product got better, the audience shifted, or a funding round raised the stakes. The logo still works on a sticker, but it does not explain why anyone should choose you.
Our branding work starts with positioning. We talk to your team and your customers, look hard at your category, and agree on what the brand needs to say before anyone opens a design file. That direction then shapes the mark, the type, the color, the voice, and the rules that keep it all consistent.
Because we also design and build websites, the identity is planned for the screen from day one. Your new brand can launch with a Boulder web design project, a packaging run, or a trade show, and it will be consistent across all touchpoints.
Smaller marks and refreshes live on our logo design Boulder page. This page covers the bigger work: strategy, identity systems, and brand launches.
Carrom Brand Redesign
A refreshed identity for a long-established brand, carried through product and marketing materials.
View Case Study
BlueStar Digital Marketing
A consistent visual language for a luxury appliance brand across web, campaigns, and sales materials.
View Case Study
Fjallraven Lookbook
Editorial lookbook design that kept a global outdoor brand's voice intact in a new format.
View Case StudyStrategy, Identity,
and Launch
Brand Strategy & Positioning
Stakeholder and customer interviews, category audits, and a clear positioning statement your whole team can repeat.
Identity Systems
Logo, typography, color, imagery direction, and lockups designed as one system, with written guidelines.
Messaging & Voice
Taglines, key messages, and tone guidance so the brand sounds as consistent as it looks.
Brand Refresh
Modernizing an existing brand while keeping the recognition you have already earned, with a phased rollout plan.
Brand Launch & Website
A new website, launch campaign, and core collateral so the brand goes live everywhere at once.
Packaging & Collateral
Packaging, sales materials, and environmental graphics produced to the same standard as the identity.
How We Work
Discovery
We learn your business, audience, and goals through stakeholder interviews and competitive analysis.
Strategy
Define positioning, sitemap, content strategy, and conversion goals before any design begins.
Design
High-fidelity mockups and interactive prototypes that bring your brand to life on screen.
Develop
Clean, performant code built on modern frameworks with CMS integration and SEO best practices.
Launch
Thorough QA, performance optimization, analytics setup, and ongoing support post-launch.
What Sets Us Apart
Research Before Design
We begin with your audience, market, and goals before making design decisions.
Design and Development Together
Designers and developers work side by side, so the finished site matches the original intent.
Boulder County Experience
We know the local market, its audiences, and the standards Boulder organizations are expected to meet.
Brand Through Launch
The same senior team handles brand strategy, design, development, and launch.
Recognizable Client Work
Our clients include SETI Institute, BlueStar, adidas, and other established organizations.
Process
How a BrandingProject Runs
Most Boulder branding engagements take eight to sixteen weeks, depending on scope and how many people need to sign off.
- 01
Discovery
Interviews, customer research, and a review of your category and competitors.
DELIVERABLE: Research summary
- 02
Positioning
We agree on who the brand is for, what it promises, and how it differs.
DELIVERABLE: Positioning and messaging brief
- 03
Identity Design
A few distinct creative directions, then one refined into a full system.
DELIVERABLE: Identity system
- 04
Guidelines
Clear rules for type, color, imagery, voice, and usage so the brand stays consistent.
DELIVERABLE: Brand guidelines
- 05
Launch
Website, collateral, and launch assets rolled out together.
DELIVERABLE: Launch toolkit
Branding
Investment
Every project is scoped individually. Most Boulder branding work falls into one of these ranges.
Identity System
A new or refreshed mark plus the system and guidelines that make it a brand.
- Discovery & category audit
- Logo & secondary marks
- Type & color system
- Brand guidelines
Brand + Web
Identity and website planned and launched together.
- Positioning & messaging
- Identity system
- Website design & development
- Launch support
Brand Program
Strategy, identity, and rollout across packaging, collateral, and campaigns.
- Brand strategy
- Full identity system
- Packaging & collateral
- Ongoing brand partnership
Nonprofit and B-Corp pricing available.
Common Questions
Related Boulder Services
Explore related branding and design services.
Ready for a Brand
That Fits?
Tell us where your brand is today and where the business is headed.
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