Modern Websites for
Ambitious Brands
A website redesign company for growing and mid-size organizations. We rebuild dated, slow, hard-to-edit sites into fast ones that win leads, and we keep the search rankings you already earned.
Trusted By
Redesign work for recognizable organizations
Redesigns That Start
With What Already Works
Hooten Design + Technology is a US website redesign agency. A redesign with us covers an audit of the current site, strategy and information architecture, UX and visual design, development, and a full SEO migration with redirect mapping. Most redesigns take 10 to 16 weeks.
Most sites that need a redesign are not failing everywhere. A few pages bring in most of the traffic, a few paths produce most of the leads, and the rest is clutter that built up over years. A good redesign finds those parts first and protects them.
So every project starts with an audit: analytics, search rankings, backlinks, conversion paths, page speed, accessibility, and how your team actually edits the site. That tells us what to keep, what to rebuild, and what to cut before anyone opens a design file.
From there one senior team handles strategy, UX, design, development, and migration. No handoffs between a design shop and an outside developer, which is where most redesigns lose their rankings and their schedule. We redesign on WordPress, Shopify, headless CMS platforms, or modern React and Next.js stacks, and we will tell you plainly if you should stay on the platform you have.
Our redesign work includes the SETI Institute, IFS Industries, BlueStar, and the Michael J. Fox Foundation. Colorado companies can also see our Denver website redesign services. Moving an online store to a new platform? See our Shopify migration agency page.
Redesigns We
Have Delivered
SETI Website
Restructured information architecture and a design system a small team can run.
View Case Study
IFS Industries Website
A clearer story and product structure for an industrial manufacturer.
View Case Study
Michael J. Fox Team Fox
A rebuilt fundraising experience for a national foundation.
View Case StudyAudit, Design,
Build, and Migrate
Site Audit
Analytics, rankings, backlinks, conversion paths, speed, and accessibility reviewed so the plan rests on evidence.
Strategy & Architecture
Positioning, sitemap, and page structure rebuilt around what your buyers need to find and do.
UX & Visual Design
Desktop and mobile design in your brand system, with a reusable component library for future pages.
Development & Replatforming
Clean, fast builds on WordPress, Shopify, headless CMS, or Next.js, with content your team can edit.
SEO Migration
URL mapping, 301 redirects, metadata and schema carried over, and rankings monitored after launch.
Accessibility & Speed
Built toward WCAG 2.1 AA with Core Web Vitals targets set before development begins.
How We Work
Discovery
We learn your business, audience, and goals through stakeholder interviews and competitive analysis.
Strategy
Define positioning, sitemap, content strategy, and conversion goals before any design begins.
Design
High-fidelity mockups and interactive prototypes that bring your brand to life on screen.
Develop
Clean, performant code built on modern frameworks with CMS integration and SEO best practices.
Launch
Thorough QA, performance optimization, analytics setup, and ongoing support post-launch.
What Sets Us Apart
Research Before Design
Audience, market, and business goals guide the work before visual concepts begin.
Senior Design and Engineering
Experienced designers and engineers work together from early decisions through launch.
Recognizable Client Work
Our clients include SETI Institute, BlueStar, adidas, Fjällräven, and the Michael J. Fox Foundation.
One Accountable Partner
Strategy, brand, design, and engineering stay with the same team.
Built for Remote Collaboration
We work across US time zones and internationally, using clear reviews and direct access to the team.
How It Works
How a RedesignProject Runs
Five phases, usually 10 to 16 weeks from kickoff to launch.
- 01
Audit
We review analytics, search data, content, and the current platform to see what earns traffic and leads.
DELIVERABLE: Audit findings and priorities
- 02
Strategy
Sitemap, page structure, messaging priorities, and a redirect plan for every URL that matters.
DELIVERABLE: Sitemap and migration plan
- 03
Design
Key templates designed for desktop and mobile, reviewed with your team, then extended into a component system.
DELIVERABLE: Approved designs
- 04
Build
Development, content migration, tracking, accessibility checks, and speed testing on a staging site.
DELIVERABLE: Staging site ready for review
- 05
Launch and monitor
Redirects go live with the new site, then we watch rankings, crawl errors, and conversions in the weeks after.
DELIVERABLE: Live site and post-launch report
Common Questions
Related Services
Redesign projects often connect with these services.
Ready to Redesign
Your Website?
Tell us what is not working with your current site. We will come back with an honest read on scope, timing, and cost.
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