Hooten Design + Technology
    Shopify Plus Design Agency

    Shopify Plus Storefronts
    for Premium Brands

    Custom Shopify Plus design and development for lifestyle, apparel, and DTC brands that need a storefront as considered as their product.

    View Our Work
    Mobile website and app designs by Hooten Design for TrailLink and the SETI Institute

    Shopify Plus,
    Designed With Intent

    Premium brands don't ship template stores. They ship storefronts that look and feel like the rest of the brand—editorial, considered, fast, and obsessive about the details. That's the kind of Shopify Plus work we do.

    We've built and supported Shopify and Shopify Plus experiences for brands like Fjällräven, Carrom, and BlueStar—balancing brand storytelling with conversion, merchandising flexibility, and the operational reality of running a real ecommerce business. Our team handles strategy, brand and UX, custom theme or Hydrogen development, and the post-launch optimization that compounds over time.

    Whether you're migrating from a legacy platform, replatforming from Shopify to Shopify Plus, or rebuilding a tired storefront from the ground up, we bring 30+ years of design and engineering practice to a category where most agencies ship the same theme over and over.

    Senior strategy, senior design, senior engineering—one team, accountable end to end.

    30+
    Years of Experience
    10+
    Year Client Relationships
    Global
    Brands Trusted
    Featured Work

    Shopify & DTC
    Work

    Fjallraven Lookbook
    Lifestyle / Apparel

    Fjallraven Lookbook

    Editorial digital lookbook experience that translated brand storytelling into commerce.

    View Case Study
    BlueStar Digital Marketing
    Premium DTC

    BlueStar Digital Marketing

    Custom storefront and product customizer driving real-time configuration and quoting.

    View Case Study
    Carrom Brand Redesign
    Heritage Brand

    Carrom Brand Redesign

    Brand refresh and ecommerce rebuild that modernized a 100-year-old American heritage brand.

    View Case Study
    Shopify Plus Services

    Shopify Plus,
    End to End

    Brand & Creative Direction

    We extend your brand into a storefront identity—art direction, type, color, motion, and editorial systems that scale across PDPs and campaigns.

    UX & Storefront Architecture

    Information architecture, merchandising patterns, and PDP UX that match the way your customers actually shop.

    Custom Theme & Hydrogen Development

    Custom Shopify Plus themes or fully headless Hydrogen + Oxygen builds when you need maximum control and speed.

    Apps, Integrations & Customizations

    Klaviyo, Yotpo, Gorgias, Recharge, Loop, Algolia, ERP, and custom apps wired into a clean operational stack.

    Performance & Core Web Vitals

    Tight scripts, lean themes, optimized media, and Core Web Vitals work that protects conversion and SEO.

    Post-Launch CRO & Growth

    Ongoing design, A/B testing, and merchandising support that keeps the storefront compounding after launch.

    Our Process

    How We Work

    01

    Discovery

    We learn your business, audience, and goals through stakeholder interviews and competitive analysis.

    02

    Strategy

    Define positioning, sitemap, content strategy, and conversion goals before any design begins.

    03

    Design

    High-fidelity mockups and interactive prototypes that bring your brand to life on screen.

    04

    Develop

    Clean, performant code built on modern frameworks with CMS integration and SEO best practices.

    05

    Launch

    Thorough QA, performance optimization, analytics setup, and ongoing support post-launch.

    Why Choose Us

    What Sets Us Apart

    Strategy-First Approach

    Every engagement starts with research and strategy—no templates, no shortcuts.

    Design-Driven Development

    Senior design and engineering under one roof, building experiences that elevate brands.

    Proven with Recognizable Brands

    Trusted by SETI Institute, BlueStar, adidas, Fjällräven, the Michael J. Fox Foundation, and more.

    Full-Service: Brand to Code

    Strategy, brand, design, and engineering—one team, one accountable partner.

    Remote-First, Time-Zone Friendly

    We work with teams across the US and internationally—async-fluent and on-call when it matters.

    Investment

    Shopify Plus
    Investment

    Pricing depends on scope, integrations, and whether you're going theme-based or Hydrogen. Most builds fall into one of three tiers.

    Custom Theme

    $50K–$90K

    A fully custom Shopify Plus theme designed around your brand and merchandising model.

    • Brand & UX strategy
    • Custom theme design + build
    • Core integrations (Klaviyo, Yotpo, etc.)
    • Performance optimization
    • Launch & analytics

    Replatform

    $80K–$150K

    Migrations from Magento, BigCommerce, WooCommerce, or legacy platforms to Shopify Plus.

    • Data + URL migration
    • SEO equity preservation
    • Custom theme or starter Hydrogen
    • ERP / OMS integrations
    • Launch + stabilization

    Headless Hydrogen

    $120K+

    Headless storefronts on Hydrogen + Oxygen for brands that need maximum performance and content flexibility.

    • Headless architecture
    • Custom component library
    • CMS + commerce integration
    • Performance + Core Web Vitals
    • Long-term partnership
    FAQ

    Common Questions

    Build a Shopify Plus
    Storefront Worth Shopping.

    Tell us about your brand and roadmap. We'll show you what a considered Shopify Plus build can look like.