Graphic Design
That Carries Weight
A print and digital design firm with 30+ years of work for SETI Institute, De'Longhi, Fjällräven, adidas, and Carrom—annual reports, packaging, collateral, retail, and campaign systems.
A Graphic Design Firm,
Not a Design Marketplace
Graphic design services get commoditized fast. What separates a design firm from a marketplace is judgment: knowing what the piece has to accomplish, who is going to read it, and which decisions are worth arguing about before anything gets laid out.
We work across print and digital—annual reports, brochures, catalogs, packaging, point-of-purchase and retail displays, trade show environments, sales collateral, editorial layouts, presentations, and campaign creative. Every engagement is handled by senior designers, not routed to a junior queue.
Our print design work has shipped at national scale: De'Longhi retail displays for Target, Best Buy, and Bed Bath & Beyond; Fjällräven lookbooks; adidas and Reebok campaign creative; SETI Institute annual reports; and complete brand collateral systems for Carrom and IFS Industries.
We manage the full production chain too—dielines, prepress, vendor selection, color proofing, and press checks—so the file that leaves our hands is the piece that arrives on the shelf.
Print & Digital
Design Work
SETI Institute Annual Report
Editorial annual report design translating complex research into a polished print and digital experience.
View Case Study
DeLonghi Target Store Displays
Point-of-purchase displays and retail signage produced for Target, Best Buy, and Bed Bath & Beyond.
View Case Study
Fjallraven Lookbook
Premium lookbook design capturing the character of an iconic Swedish outdoor brand.
View Case StudyFull-Service
Graphic Design
Print Design
Annual reports, brochures, catalogs, sell sheets, and editorial layouts designed with real typographic craft and managed through press check.
Packaging & Retail
Consumer packaging, dielines, point-of-purchase displays, and retail signage built to hold up under production and shelf conditions.
Digital & Campaign Design
Social systems, email templates, digital advertising, landing creative, and presentation design that stay consistent across every placement.
Brand Collateral Systems
Stationery, sales collateral, signage, and templated assets that let internal teams produce on-brand work without a designer in the loop.
Trade Show & Environmental
Booth graphics, banner systems, large-format environmental design, and the supporting collateral that travels with them.
Production Management
Prepress, vendor sourcing, paper and finishing recommendations, color proofing, and press supervision on every printed piece.
How We Work
Discovery
We learn your business, audience, and goals through stakeholder interviews and competitive analysis.
Strategy
Define positioning, sitemap, content strategy, and conversion goals before any design begins.
Design
High-fidelity mockups and interactive prototypes that bring your brand to life on screen.
Develop
Clean, performant code built on modern frameworks with CMS integration and SEO best practices.
Launch
Thorough QA, performance optimization, analytics setup, and ongoing support post-launch.
What Sets Us Apart
Strategy-First Approach
Every engagement starts with research and strategy—no templates, no shortcuts.
Design-Driven Development
Senior design and engineering under one roof, building experiences that elevate brands.
Proven with Recognizable Brands
Trusted by SETI Institute, BlueStar, adidas, Fjällräven, the Michael J. Fox Foundation, and more.
Full-Service: Brand to Code
Strategy, brand, design, and engineering—one team, one accountable partner.
Remote-First, Time-Zone Friendly
We work with teams across the US and internationally—async-fluent and on-call when it matters.
How It Works
How a Graphic DesignProject Runs
Every graphic design engagement follows the same five stages, so you always know what happens next and what you receive.
- 01
Brief and audit
We review the audience, the message, existing brand assets, and any production or distribution constraints, then agree on scope and success criteria in writing.
DELIVERABLE: Creative brief and scope
- 02
Concept and art direction
Two or three distinct creative directions with real content, so you are choosing between approaches rather than reacting to decoration.
DELIVERABLE: Concept directions
- 03
Design and copy development
The chosen direction is built out across the full piece or system, with copy refinement, photography direction, and data visualization as needed.
DELIVERABLE: Full design comps
- 04
Revision and approval
Two structured revision rounds with consolidated feedback, ending in a signed-off, print- or platform-ready file set.
DELIVERABLE: Approved final files
- 05
Production and delivery
Prepress, vendor coordination, color proofing, press check, and delivery of a packaged asset library plus editable templates.
DELIVERABLE: Production files and asset library
Compare Your Options
Choosing a GraphicDesign Partner
Most teams are deciding between four options for graphic design services. Here is an honest comparison.
| Freelance marketplace | In-house generalist | Large agency | Hooten | |
|---|---|---|---|---|
| Typical project cost | $500–$3K | Salary, plus opportunity cost | $75K–$250K+ | $5K–$40K+ per project |
| Who does the work | Unknown, rotating | One person, many jobs | Junior team under an account lead | Senior designers, 30+ years combined |
| Strategic input | None—execution only | Limited by bandwidth | Available, at agency rates | Included in every engagement |
| Print production | Files handed off as-is | Usually outsourced | Handled by a production department | Managed through press check |
| Cross-medium consistency | Piece-by-piece | Improvised over time | Strong, with process overhead | Systems and templates by default |
| Ongoing capacity | Re-hire each time | Capped by one calendar | Retainer required | Monthly retainer optional |
Cost ranges reflect typical market engagements, not quotes. We provide fixed-fee proposals after a discovery call.
Graphic Design
Investment
Every engagement is scoped to its requirements, but most graphic design projects fall into one of three tiers.
Single Project
One annual report, brochure, packaging system, or campaign asset set handled as a focused engagement.
- Creative direction
- Custom design
- Print-ready files
- Production support
- Two revision rounds
Campaign / System
Multi-piece campaigns or design systems extending a brand across print and digital.
- Concept & art direction
- Print + digital deliverables
- Templates & guidelines
- Production management
- Packaged asset library
Brand + Collateral
Comprehensive brand and collateral programs for organizations with broad, ongoing design needs.
- Brand identity
- Full collateral suite
- Trade show / environmental
- Brand guidelines
- Ongoing creative partnership
Nonprofit and B-Corp pricing available.
Common Questions
Specialized Design Services
Looking for something specific? These pages go deeper on individual disciplines.
Ready for Design
That Holds Up?
Tell us what you're producing and who it needs to reach. We'll tell you what it takes to do it properly.
We use cookies for analytics so we can understand how visitors use this site. You can opt out at any time below or via the footer. See our Privacy Policy.