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Print Marketing
SETI Institute Annual Report
The Hooten Agency worked with SETI Institute to design their annual report and a 40th anniversary publication celebrating their amazing history of discovery. The project involved coordination with various stakeholders and the creation of a design system for all SETI publications.
Graphic DesignPrint Marketing
Challenges
- Creating compelling designs that communicate complex scientific concepts
- Coordinating with multiple stakeholders across the organization
- Developing a cohesive design system for all SETI publications
- Balancing scientific accuracy with accessible visual storytelling
Solutions
- Developed a comprehensive design system incorporating space imagery and scientific data
- Created visually stunning layouts that showcase SETI's research and discoveries
- Designed both annual report and anniversary publication with consistent branding
- Coordinated with various departments to ensure accurate content representation
Results
- Successfully launched both annual report and 40th anniversary publication
- Enhanced SETI's professional image and communication materials
- Created reusable design system for future SETI publications
- Increased engagement with scientific and public audiences
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