Blog
Design Journey
Explorations on design and technology
Nonprofit Websites That Build Trust & Drive Donations
What separates a nonprofit site that builds donor trust and quietly grows giving from one that drains staff time, plus the fundraising platforms actually worth using right now.
Small Agency vs. Large Agency: What Marketing Directors Actually Need
Why marketing directors are pairing small, agile agencies with their large agency partners, and when a small agency is the better choice on its own.
AI Website Builders vs. Traditional CMS: What Marketing Directors Need to Know
AI can build a website in minutes, but should it build yours? A practical look at AI builders, traditional CMS, and the headless + AI architecture marketing teams are quietly moving to.
The Law of Proximity
Why closeness is the most powerful signal your brain uses to find meaning in visual noise, the first principle in our Gestalt design series.
The Law of Similarity
When elements share a visual quality, the brain reads them as the same kind of thing, the second principle in our Gestalt design series.
The Law of Continuity
The eye doesn't stop at edges, it follows paths. The third principle in our Gestalt design series, and the invisible logic behind alignment, steppers, and the peeking card.
The Law of Closure
The mind doesn't just see what's there, it completes what's missing. The fourth principle in our Gestalt design series, and the quiet logic behind logos, modals, and progress rings.
Figure & Ground
Every element on your screen is either the subject or the stage. The fifth principle in our Gestalt design series, and the perceptual decision the brain makes before any other.
The Law of Common Fate
Elements that move together are perceived as a group. The sixth principle in our Gestalt design series, and the most powerful grouping signal the brain knows.
Symmetry & Order
The brain is not looking for what is there, it is looking for the simplest explanation of what is there. The seventh and final principle in our Gestalt design series.
The ADA Website Deadline Is Coming: What State and Local Agencies Need to Know
The DOJ Title II rule requires state and local government websites to meet WCAG 2.1 Level AA, with deadlines in April 2027 and April 2028. Here is what the rule covers, how to test, and a realistic path to compliance.