Personal AI assistants like Muse are niche at best

Tech companies love to build products with new technology because they can, rather than actually finding out if anyone outside the room actually wants it.

I worked with a startup many years ago that wanted to build an app to help parents organize their chaotic lives. It all sounded great and seemed to solve a real problem. What we found out however once we started to interview potential customers was that the primary customer base of disorganized parents with chaotic lives were actually just fine with the chaos. The parents who were organized had developed complex systems and tools to keep the chaos at bay. So in order to sell to that much smaller market you needed to overcome the inertia of their current homegrown systems.

Asking people if they would like a personal assistant to help them with their daily tasks is a question that requires far more detail and real-world complexity.

You will probably get a quick yes from a lot of people. But if you actually walk through the scenarios and the potential problems of security and privacy you will find you get very different answers.

This article from Futurism lays it out pretty well. Meta/Facebook has a long history of building technology that very few people wanted. Remember the Metaverse? Seems like they never thought to ask normal people if this was something they would actually use. Oculus headsets, while providing lots of funny videos of people falling down, are never going to be a mainstream product.

If there are some easy, low friction use cases Muse could find some small level of adoption, but it is a big hill to climb to expect a typical Facebook user to give over access to their email and credit cards to a company with a terrible reputation for security and privacy.