Editorial design for sustainability and ESG reports: dense disclosure data, clear charts, and a narrative that reads as credible rather than promotional.

Selected Clients
Hooten Design is an editorial design studio that designs sustainability and ESG reports for companies, foundations, and institutions. Work covers narrative structure, data visualization for disclosure metrics, print production, and accessible digital editions. Most projects run eight to fourteen weeks.
Sustainability and ESG reports fail in two directions. Either they read as marketing, which invites skepticism, or they arrive as a wall of disclosure tables nobody outside the compliance team can use. Good design solves both problems at once by separating the narrative layer from the data layer and giving each one the treatment it needs.
We design these reports as editorial documents. A clear structure, restrained typography, honest photography, and charts built so one metric makes one point. Emissions figures, energy and water data, workforce numbers, supply chain progress, and governance detail all get laid out so a reader can find what they came for and understand it.
We work with companies, manufacturers, foundations, and research institutes across the US. Three decades of editorial and reporting design sit behind the work, including the SETI Institute annual report and long-running publishing programs for organizations in science, industry, and advocacy.
Reporting on program outcomes instead of environmental metrics? See impact report design. For a traditional fiscal-year publication, see annual report design.

Dense research and financial content designed into a readable print and digital report.
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Technical manufacturing content structured for buyers, partners, and specifiers.
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Visual system and resource platform supporting ongoing research reporting.
View Case StudySection architecture that separates strategy, progress, and disclosure, so the report serves investors, customers, and regulators at once.
Emissions, energy, water, waste, workforce, and supply chain metrics turned into charts and tables built for comparison year over year.
Typography, grid, and pacing that hold long-form narrative and dense appendix data in one coherent document.
Documentary-leaning photography direction and illustration that shows real operations rather than generic imagery.
Web versions, interactive data views, and tagged accessible PDFs sized for download and for search visibility.
Layouts and index pages designed to accommodate GRI, SASB, TCFD, and CSRD style content your reporting team supplies.
We learn your business, audience, and goals through stakeholder interviews and competitive analysis.
Define positioning, sitemap, content strategy, and conversion goals before any design begins.
High-fidelity mockups and interactive prototypes that bring your brand to life on screen.
Clean, performant code built on modern frameworks with CMS integration and SEO best practices.
Thorough QA, performance optimization, analytics setup, and ongoing support post-launch.
Audience, market, and business goals guide the work before visual concepts begin.
Experienced designers and engineers work together from early decisions through launch.
Our clients include SETI Institute, BlueStar, adidas, Fjällräven, and the Michael J. Fox Foundation.
Strategy, brand, design, and engineering stay with the same team.
We work across US time zones and internationally, using clear reviews and direct access to the team.
How It Works
Five stages, scheduled backward from your publication date.
We agree on section architecture, page count, formats, which frameworks the content follows, and the publication deadline.
DELIVERABLE: Report outline and scope
We take in metrics, methodology notes, narrative drafts, and photography, then flag gaps and inconsistencies before layout begins.
DELIVERABLE: Content inventory and gap list
Two editorial directions using real content, then full layout with custom charts, data tables, and photo editing.
DELIVERABLE: Design directions and full layout
Two structured revision rounds with consolidated stakeholder feedback, plus proofreading and a data check against your source figures.
DELIVERABLE: Approved final layout
Prepress and print coordination where a print run is needed, plus the tagged accessible PDF and web edition.
DELIVERABLE: Print files and digital edition
Sustainability reporting work often runs alongside these engagements.
Tell us about the report, the frameworks it follows, and the publication date. We will come back with scope and timing.
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