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Nonprofit
Mary Tyler Moore Website
The Mary Tyler Moore Vision Initiative (MTM Vision) advances research to preserve and restore vision in people with diabetes. We worked with MTMV to build a website that would become a resource for patients and families suffering with vision loss and blindness from diabetes. The site also creates a streamlined experience for donations and is built for easy updating by MTMV staff.
Website DesignWordPressWeb DevelopmentNonprofit
Challenges
- Making complex vision health and diabetes information accessible to patients and families
- Supporting both patient education resources and fundraising initiatives
- Creating an easy-to-use content management system for non-technical MTMV staff
- Balancing informational content with donation conversion goals
Solutions
- Built WordPress CMS for easy content updates by MTMV staff
- Designed clear navigation structure for patient resources and research information
- Integrated streamlined donation system with secure payment processing
- Implemented accessible design principles for users with vision impairments
Results
- Improved patient and family access to vision loss resources
- Increased online donation conversions and fundraising efficiency
- Enhanced web presence for the Mary Tyler Moore Vision Initiative
- Simplified content management workflow for non-technical staff
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