Graphic Design
Denver
A Denver graphic design firm for annual reports, retail and trade show graphics, packaging, and campaign creative. Concept through print production.
Trusted by Denver-Area Teams
Graphic Design,
Across Every Medium
Hooten Design + Technology is a Denver graphic design firm specializing in annual reports, retail and point-of-purchase displays, trade show graphics, packaging, and campaign creative. We handle concept through print production, and every project is led by a senior designer.
Great graphic design does more than look beautiful—it communicates, persuades, and leaves an impression that compounds. We bring the same strategic thinking to print and digital graphic design that we bring to web and brand work, because every touchpoint either reinforces your brand or quietly erodes it.
Based in Lafayette and serving the Denver metro—from RiNo and LoDo to Cherry Creek, the Tech Center, and out to Boulder—we specialize in the design work Denver organizations most often need outside help for: annual reports and impact reports, retail and point-of-purchase displays, trade show environments, packaging, and sales collateral.
That specialization is the difference between us and a general Denver design studio. Annual reports need data visualization and editorial pacing. Retail displays need dielines, substrate knowledge, and vendor management. Trade show graphics need to read from thirty feet and survive shipping. We've shipped all three at national scale.
Denver work also tends to involve more stakeholders—boards, compliance reviewers, procurement, multi-market sales teams. We plan for that with clear rounds, documented decisions, and templates your internal team can run with after launch.
With 30+ years of experience and credits including SETI Institute annual reports, De'Longhi retail displays for Target and Best Buy, Fjällräven lookbooks, and adidas campaign work, we deliver graphic design that holds up at scale.
If the same brand needs digital attention, see our Denver web design and logo design in Denver services.
Graphic Design
Portfolio
SETI Institute Annual Report
Award-worthy annual report design communicating complex scientific research with clarity and impact.
View Case Study
DeLonghi Target Store Displays
Point-of-purchase displays and retail signage for Target, Best Buy, and Bed Bath & Beyond.
View Case Study
Fjallraven Lookbook
Premium lookbook design capturing the essence of an iconic Swedish outdoor brand.
View Case StudyWhat Denver Clients
Hire Us For
Annual & Impact Reports
Editorial design, data visualization, photo direction, and print production for reports that boards approve and audiences actually read.
Retail, Packaging & Trade Show
Point-of-purchase displays, dielines, packaging, booth graphics, and environmental design—produced and vendor-managed through delivery.
Campaign & Sales Collateral
Sales decks, brochures, digital ads, social systems, and email templates built as reusable templates your team can run.
How We Work
Discovery
We learn your business, audience, and goals through stakeholder interviews and competitive analysis.
Strategy
Define positioning, sitemap, content strategy, and conversion goals before any design begins.
Design
High-fidelity mockups and interactive prototypes that bring your brand to life on screen.
Develop
Clean, performant code built on modern frameworks with CMS integration and SEO best practices.
Launch
Thorough QA, performance optimization, analytics setup, and ongoing support post-launch.
What Sets Us Apart
Strategy-First Approach
Every project starts with deep research and strategic planning—not templates.
Design-Driven Development
We don't just build websites, we craft experiences that elevate your brand.
Denver-Based, Local Expertise
We understand the Front Range market and the businesses that thrive here.
Full-Service: Brand to Code
From brand strategy through development and launch—one team, one vision.
Proven with Recognizable Brands
Trusted by organizations like SETI Institute, BlueStar, adidas, and more.
Process
How a Denver DesignProject Runs
Every engagement follows the same four stages, whether it's a single annual report or a full campaign system.
- 01
Brief & Content Audit
We review your goals, audiences, existing brand system, and the content you already have. For reports, this is where the story structure and data priorities get set.
DELIVERABLE: DELIVERABLE: CREATIVE BRIEF & SCHEDULE
- 02
Art Direction
Two or three design directions are presented against the real content, not placeholder text, so decisions are made on how the piece will actually read.
DELIVERABLE: DELIVERABLE: DESIGN DIRECTIONS
- 03
Design & Production Files
One direction is built out across the full piece or campaign, with two rounds of revisions, then prepared as press-ready or platform-ready files.
DELIVERABLE: DELIVERABLE: FINAL FILES
- 04
Print & Handoff
We manage vendor bidding, proofing, and press checks, then hand over templates and usage notes so your team can maintain the work.
DELIVERABLE: DELIVERABLE: PRODUCTION & TEMPLATES
Brand Categories
We Serve
We bring graphic design craft to the Denver categories where visual quality is part of how the business gets evaluated.
Consumer Brands
Lifestyle and consumer brands that compete on identity and emotional resonance.
B2B & Industrial
B2B brands ready to differentiate beyond features and specifications.
Tech & SaaS
Product companies that need a brand worthy of the product they're building.
Healthcare & Wellness
Health-aligned organizations balancing trust, accessibility, and warmth.
Mission-Driven
Non-profits and B-Corps positioning their cause for the next decade.
Hospitality & Real Estate
Hospitality, restaurant, and real estate brands selling experience and place.
Graphic Design
Investment
Every graphic design engagement is scoped to its requirements, but most Denver projects fall into one of three tiers.
Single Project
Annual reports, brochures, packaging, or campaign assets handled as a focused engagement.
- Creative direction
- Custom design
- Print-ready files
- Production support
- Up to 2 rounds of revisions
Campaign / System
Multi-piece campaigns or design systems extending an existing brand across mediums.
- Concept & art direction
- Print + digital deliverables
- Templates & guidelines
- Production management
- Asset library
Brand + Collateral
Comprehensive brand and collateral programs for organizations with broad design needs.
- Brand identity
- Full collateral suite
- Trade show / environmental
- Brand guidelines
- Ongoing creative partnership
Non-profit and B-Corp pricing available.
Common Questions
Related Denver Services
Looking for something more specific? Explore our related Denver-area services.
Ready for Design
That Stands Out?
Let's discuss how strategic graphic design can elevate your Denver brand.
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