Outdoor Brands
Better by Design
Branding, websites, ecommerce, and campaigns for outdoor gear, apparel, and conservation organizations, from a senior team based on Colorado's Front Range.
Built for Brands
That Live Outside
Hooten Design + Technology is a Colorado branding and web agency that works with outdoor and lifestyle brands. Our work includes Fjällräven, Rails-to-Trails Conservancy, Adidas, and Reebok, covering identity, ecommerce, campaigns, and mobile apps.
Outdoor brands have a harder job than most. The product has to perform, the story has to feel earned, and the customer can spot anything fake from a mile away. Breathtaking photography required.
We work out of Lafayette and Boulder, in the middle of one of the busiest outdoor industry hubs in the country. Our team has designed for global outdoor and athletic brands and for mission-driven groups that protect the places people play.
That range shows up in the work: editorial lookbooks for Fjällräven, digital campaigns for Adidas and Reebok, and the TrailLink app and website for Rails-to-Trails Conservancy. Each one needed a different mix of brand, content, and technology.
We handle the full picture. Brand strategy and identity, ecommerce on Shopify or custom builds, product storytelling, trail maps and apps, and the dealer and retail materials that follow. See our Boulder branding agency page for more on identity work.
Fjallraven Lookbook
Seasonal lookbook design that carried Fjällräven's heritage voice into a clean editorial format.
View Case Study
TrailLink iOS App and Website
A trail discovery app for Rails-to-Trails Conservancy that helps people find and explore trails nationwide.
View Case Study
Adidas Digital Campaigns
Digital campaign work for a global athletic brand across launches and channels.
View Case StudyBrand, Web,
and Campaigns
Outdoor Branding
Positioning, identity, and guidelines that work on hangtags, packaging, apparel, and the website.
Ecommerce Websites
Fast Shopify and custom storefronts with product storytelling, fit and spec content, and clean checkout.
Apps & Trail Maps
Mobile apps, interactive maps, and trip tools for recreation and conservation organizations.
Campaigns & Launches
Seasonal launches, product drops, and digital campaigns built for social, email, and paid media.
Lookbooks & Catalogs
Editorial lookbooks, catalogs, and dealer materials for retail partners and sales teams.
Conservation & Nonprofit
Websites, impact reports, and donor campaigns for groups that protect trails, land, and water.
How We Work
Discovery
We learn your business, audience, and goals through stakeholder interviews and competitive analysis.
Strategy
Define positioning, sitemap, content strategy, and conversion goals before any design begins.
Design
High-fidelity mockups and interactive prototypes that bring your brand to life on screen.
Develop
Clean, performant code built on modern frameworks with CMS integration and SEO best practices.
Launch
Thorough QA, performance optimization, analytics setup, and ongoing support post-launch.
What Sets Us Apart
Research Before Design
We begin with your audience, market, and goals before making design decisions.
Design and Development Together
Designers and developers work side by side, so the finished site matches the original intent.
Boulder County Experience
We know the local market, its audiences, and the standards Boulder organizations are expected to meet.
Brand Through Launch
The same senior team handles brand strategy, design, development, and launch.
Recognizable Client Work
Our clients include SETI Institute, BlueStar, adidas, and other established organizations.
Outdoor Categories
We Serve
Brands and organizations across the outdoor and active lifestyle space.
Gear & Equipment
Packs, tents, bikes, and hard goods with technical stories to tell.
Apparel & Footwear
Technical and lifestyle apparel selling direct and through retail.
Trails & Recreation
Trail networks, parks, and recreation groups.
Conservation
Land trusts and advocacy groups protecting public lands.
Outdoor Tech
Apps, wearables, and connected products for active people.
Food & Wellness
Nutrition and wellness brands built for active customers.
Typical
Investment
Every project is scoped individually. Most outdoor brand work falls into one of these ranges.
Marketing Site
A fast, focused website for a brand, product line, or organization.
- Custom design
- Mobile-first build
- CMS setup
- SEO foundations
Brand + Web
Identity and website planned and launched together.
- Brand strategy
- Identity system
- Website or storefront
- Launch support
Platform
Larger ecommerce, apps, and custom digital products.
- Custom ecommerce
- Mobile apps
- Integrations
- Ongoing support
Nonprofit pricing available.
Common Questions
Related Services
Explore related branding, ecommerce, and nonprofit services.
Let's Build Something
Worth Taking Outside
Tell us about your brand, your next season, and what you need it to do.
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