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Web Design
Adidas Digital Campaigns
Digital campaign websites for adidas to support the launches of the AlphaBounce and Damian Lillard 2 shoes. Each project included display advertising, email, and custom web design to highlight the brand, showcase technical features, and support new colorways released monthly—helping drive rapid sellouts at launch.
Web DesignUI/UXE-commerce
Challenges
- Creating compelling digital experiences for high-profile shoe launches
- Highlighting technical features and brand positioning effectively
- Supporting monthly colorway releases with updated creative
- Integrating display advertising, email, and web design cohesively
Solutions
- Developed dynamic campaign websites showcasing shoe technology and design
- Created responsive designs optimized for mobile and desktop experiences
- Built modular content systems to support monthly colorway updates
- Integrated seamless e-commerce functionality to drive conversions
Results
- Achieved rapid sellouts at launch for both shoe lines
- Increased brand engagement across digital touchpoints
- Successfully supported ongoing colorway releases
- Enhanced adidas' digital campaign effectiveness
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