A Complete Brand
in Three Weeks
One fixed price, one senior team, and a full visual and verbal identity your company can launch with. $30,000. Three weeks. No open-ended retainers.
Branding Without
the Four-Month Wait
The Hooten Brand Sprint is a fixed-scope, three-week brand identity engagement for $30,000. It starts with a strategy workshop and delivers positioning, a logo system, color and type, icons, layouts, voice and tone, a pitch deck template, and brand guidelines. Payment is 50% to reserve your spot and 50% at handoff.
Traditional branding projects drift. Scopes grow, committees multiply, and a rebrand that should take a month takes a season. Meanwhile the product ships, the funding round closes, and the old brand keeps underselling you.
The Brand Sprint fixes the scope, the price, and the calendar up front. We run a focused strategy workshop with your team, find what makes you different and who cares most about it, then build the identity around that idea.
You see two distinct creative directions in week one, refine your pick in week two, and receive a finished system in week three. Every deliverable is designed by senior people, with no handoffs to a junior team.
Need the website too? The sprint pairs naturally with a website redesign, and you can see our broader branding work on the Boulder branding agency page.
The Sprint
Three Weeks,Start to Finish
The strategy workshop happens right before the sprint begins. From there, the calendar is fixed and every week ends with a clear decision.
- 01
Workshop
A focused strategy session with your decision makers to agree on audience, positioning, and personality.
DELIVERABLE: Strategic foundation
- 02
Week 1: Two Directions
Two distinct identity directions, each shown across real touchpoints so you can judge them in context.
DELIVERABLE: Two creative directions
- 03
Week 2: Refine
You pick a direction. We fold in your feedback and build out the full system around it.
DELIVERABLE: Refined identity system
- 04
Week 3: Finalize
Final marks, guidelines, deck template, and every file your team needs to launch.
DELIVERABLE: Final brand package
Everything You Need
to Launch the Brand
Strategy Workshop & Foundation
A working session with your team to define audience, competitive wedge, positioning, and brand pillars, written up as your strategic foundation.
Logo System
Primary and secondary marks, wordmark, monochrome versions, and a favicon and app icon, delivered as production-ready files.
Color & Typography
A color palette checked for WCAG 2.1 AA contrast and a type system for headlines, body copy, and interfaces.
Icons, Illustration & Layout
An icon and illustration style plus layout principles, so new materials look like they belong from day one.
Voice & Tone
Messaging principles, tagline directions, an elevator pitch, and examples of how the brand should and should not sound.
Pitch Deck & Brand Guidelines
A modular pitch deck template and a complete brand guidelines document your team and partners can follow.
One Sprint,
One Price
No hourly billing and no scope creep. Everything listed is included.
Brand Identity Sprint
Three weeks from workshop to finished brand system.
- Brand strategy workshop
- Strategic foundation
- Logo system (primary / secondary)
- Color palette
- Typographic system
- Icons / illustrations
- Layout
- Voice and tone
- Pitch deck template
- Brand guidelines
Payment terms: $15,000 deposit to reserve your spot, $15,000 due at project completion.
Carrom Brand Redesign
A refreshed identity for a long-established brand, carried through product and marketing materials.
View Case Study
BlueStar Digital Marketing
A consistent visual language for a luxury appliance brand across web, campaigns, and sales materials.
View Case Study
Fjallraven Lookbook
Editorial design that kept a global outdoor brand's voice intact in a new format.
View Case StudyWhat Sets Us Apart
Research Before Design
Audience, market, and business goals guide the work before visual concepts begin.
Senior Design and Engineering
Experienced designers and engineers work together from early decisions through launch.
Recognizable Client Work
Our clients include SETI Institute, BlueStar, adidas, Fjällräven, and the Michael J. Fox Foundation.
One Accountable Partner
Strategy, brand, design, and engineering stay with the same team.
Built for Remote Collaboration
We work across US time zones and internationally, using clear reviews and direct access to the team.
Common Questions
Related Services
Explore related branding and web services.
Reserve Your
Brand Sprint
Tell us about your company and when you want to launch. We will confirm the next open sprint date.
We use cookies for analytics so we can understand how visitors use this site. You can opt out at any time below or via the footer. See our Privacy Policy.