Back to Portfolio
Branding & Design
Carrom Brand Redesign
The Carrom Company chose Hooten Design to relaunch a 135 year old brand. Founded and still based in Michigan, Carrom makes expertly crafted wooden board games for the whole family. To reintroduce the brand to a new audience we developed a new corporate identity and brand strategy. Focused on direct sales, we designed and built a Shopify store to sell product and build a brand platform for the company. Content creation included video and photography generation to support the new brand and product line.
BrandingLogo AnimationSocial MediaBrand Guidelines
Challenges
- Modernizing a traditional family game brand
- Creating animated assets for digital marketing
- Developing comprehensive brand guidelines
- Capitalizing on pandemic-driven demand increase
Solutions
- Created modern, animated logo with classic appeal
- Developed comprehensive social media content strategy
- Established detailed brand guidelines for consistent application
- Designed marketing materials to leverage increased market demand
Results
- Successfully modernized brand identity
- Increased social media engagement and following
- Capitalized on pandemic-driven market growth
- Established strong foundation for future brand extensions
We use cookies for analytics so we can understand how visitors use this site. You can opt out at any time below or via the footer. See our Privacy Policy.