Booths That
Draw People In
A strong creative concept is what makes a booth memorable. We design it, skin your existing booth or new build with it, and work with your fabricator to get it on the floor.
The Idea Matters
More Than the Hardware
Walk any show floor and most booths blur together. Same frames, same product photos, same bullet points pulled from the website. The hardware is rarely the problem. What is missing is an idea.
We start every booth with a creative concept: one clear thought about your brand that speaks to the people at that specific show. It shapes the headline, the imagery, the color, and the way the space feels from the aisle. When the concept is right, attendees understand who you are in a few seconds and want to know more.
You don't need new hardware to get there. We can reskin the booth you already own, or design for a new build with your exhibit house. We work directly with your fabricator, design to their templates and specs, and handle proofing so the finished booth looks the way the concept promised.
We've produced trade show and large-format work for IFS Industries, BlueStar, Big Chill, and Anark, plus national retail environments for De'Longhi at Target and Best Buy. Senior creative leads every project from first concept to final files.
Exhibit &
Large-Format Work
IFS Industries Website
Trade show graphics and sales collateral aligned to a rebuilt B2B brand system.
View Case Study
BlueStar Digital Marketing
Show and showroom presence for a premium appliance brand, consistent with its digital identity.
View Case Study
DeLonghi Target Store Displays
Large-format retail displays and signage produced for national retail environments.
View Case StudyConcept First,
Then Everything Else
Creative Concept
A single big idea built around your brand and the people at the show, explored in a few directions before anything goes to production.
Booth Reskins
New graphics for the hardware you already own, so a 10x10, 10x20, or island booth feels brand new without buying new frames.
Large-Format Graphics
Backwalls, hanging signs, towers, counters, and floor graphics that carry the concept and read clearly from the aisle.
Layout & Attendee Flow
Where people enter, what they see first, and where conversations happen, planned so the space invites people in.
Screen & Show Collateral
Looping screen content, sell sheets, and leave-behinds that extend the same concept beyond the booth walls.
Fabricator Coordination
We work with your exhibit house or fabricator on templates, specs, proofs, and deadlines so the concept arrives intact.
How We Work
Discovery
We learn your business, audience, and goals through stakeholder interviews and competitive analysis.
Strategy
Define positioning, sitemap, content strategy, and conversion goals before any design begins.
Design
High-fidelity mockups and interactive prototypes that bring your brand to life on screen.
Develop
Clean, performant code built on modern frameworks with CMS integration and SEO best practices.
Launch
Thorough QA, performance optimization, analytics setup, and ongoing support post-launch.
What Sets Us Apart
Research Before Design
Audience, market, and business goals guide the work before visual concepts begin.
Senior Design and Engineering
Experienced designers and engineers work together from early decisions through launch.
Recognizable Client Work
Our clients include SETI Institute, BlueStar, adidas, Fjällräven, and the Michael J. Fox Foundation.
One Accountable Partner
Strategy, brand, design, and engineering stay with the same team.
Built for Remote Collaboration
We work across US time zones and internationally, using clear reviews and direct access to the team.
How It Works
How a Booth ProjectComes Together
We plan backward from your show's material deadline and put the most time where it counts: the concept.
- 01
Show and audience brief
We learn about the show, the attendees, your booth hardware, and what a good show looks like for you: leads, demos, meetings, or a launch.
DELIVERABLE: Show brief and audience insights
- 02
Creative concept
We develop a few concept directions and show each one on your actual booth, so you can see how it will feel on the floor.
DELIVERABLE: Concept directions shown in context
- 03
Design and refinement
The chosen concept is built out across every panel, sign, screen, and printed piece, designed to your fabricator's templates.
DELIVERABLE: Production-ready graphic files
- 04
Fabricator handoff
We coordinate with your exhibit house on specs, color proofs, and deadlines, and give your team a simple setup reference.
DELIVERABLE: Approved proofs and setup guide
- 05
Reuse for future shows
We adapt the concept for other booth sizes and future events so it keeps working all season.
DELIVERABLE: Reusable graphic library
Booth Design
Investment
Design fees scale with footprint and how much of the show kit is included. Fabrication and freight are billed separately by the exhibit house.
10x10 / 10x20 Graphics
Booth graphics designed to existing hardware templates, plus a basic leave-behind.
- Message hierarchy
- Backwall & banner graphics
- Exhibit-house file prep
- Color proofing
- Two revision rounds
Island / Custom Environment
Larger footprints with custom layout, environmental graphics, and a full show collateral kit.
- Layout & traffic planning
- Large-format graphic system
- Demo & kiosk design
- Screen content
- Full collateral kit
Show Program
A reusable modular system designed across a full season of shows.
- Modular graphic system
- Multi-footprint kits
- Per-show refresh
- Vendor management
- Reusable asset library
Fabrication, shipping, and on-site labor are quoted by the exhibit house.
Common Questions
Related Design Services
Booth work usually travels with these engagements.
Ready for a Booth
People Remember?
Tell us the show, your booth setup, and the deadline. We'll share how a strong concept could change what happens on the floor.
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