SETI Website
The SETI Institute is a non-profit research organization, located in the Silicon Valley close to the NASA Ames Research Center. Their mission is to lead humanity's quest to understand the origins and prevalence of life and intelligence in the universe and share that knowledge with the world. We collaborated with SETI to redesign their website to make information easier to locate and their mission more clear to visitors. SETI Institute is so much more than the search for extraterrestrial life. With this in mind we elevated the important science being done across a wide variety of disciplines. The menu design was a major focus, making key information a single click away
Challenges
- Making complex scientific concepts accessible to general public
- Balancing scientific credibility with public engagement
- Organizing vast amounts of research and educational content
- Supporting fundraising and educational outreach goals
Solutions
- Developed clear information architecture for complex scientific content
- Created engaging visual design that appeals to diverse audiences
- Implemented educational resource sections and interactive features
- Built donation and supporter engagement functionality
Results
- Improved public understanding and engagement with SETI's mission
- Increased website traffic and time spent on educational content
- Enhanced fundraising and supporter engagement
- Better communication of scientific research and discoveries
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